Powell’s has been a gem of Portland, OR for over 50 years. I recently became fascinated with their brand aesthetic and decided to redesign their logo with some ideas I had in mind. Created for DTC 336 class 2022.
Powell’s City of Books is the largest used and new bookstore in the world, occupying an entire city block and housing approximately one million books. Located in downtown Portland’s Pearl District, the City of Books has nine color-coded rooms and over 3,500 different sections, offering something for every interest, including an incredible selection of out-of-print and hard-to-find titles. Dozens of acclaimed writers, artists, and thinkers visit each month to read in the Basil Hallward Gallery (located upstairs in the Pearl Room), and a one-of-a-kind Rare Book Room draws bibliophiles from near and far to browse an impressive collection of autographed first editions and other collectible volumes.
(Source: Powell's City of Books Website)